Baby Boomer

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A person who was born between 1946 and 1964. The baby boomer
generation makes up a substantial portion of the North American
population. Representing nearly 20% of the American public,
baby boomers have a significant impact on the economy. As a
result, baby boomers are often the focus of marketing campaigns
and business plans.


Investopedia Says:
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After the end of World War II, birth rates across the world
spiked. The explosion of new infants became known as the baby
boom. During the boom, an estimated 77 million babies were born
in the United States alone! The large increase in population
produced a substantial rise in demand for consumer goods,
stimulating the post-war economy.